Afaao delivers AI-driven marketing ops and CRM implementations for growing B2B teams. We build the systems, workflows, and data infrastructure your marketing needs to run at scale, without the overhead of a full in-house ops hire.
Tools we work with
Sound familiar? These are the problems most growing teams hit when they don't have a dedicated ops function.
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We become your embedded MOPs team. We build the structure and systems your marketing needs to hold up as you grow.
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We map your real sales process and rebuild your CRM around it. Clean fields, clear stages, a pipeline you can trust.
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We configure ZoomInfo, Cognism, and Clay to enrich the right records, in the right fields, with the right logic applied every time.
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We define and document lifecycle stages your whole revenue team can align on, then implement them directly in your CRM.
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We build tracking, UTM structures, and attribution models so marketing has a number leadership can actually stand behind.
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We audit your data, remove duplicates, and build automated workflows that keep everything clean without ongoing manual effort.
We help you build or fix the core systems your marketing and revenue teams rely on.
Get your CRM working the way your team actually operates. Clean data, clear stages, and a pipeline that reflects reality.
Stop enrichment tools overwriting the wrong fields. Build clean, compliant workflows that actually improve your data.
Know what's working. Build tracking and attribution that gives marketing and leadership a shared source of truth.
While our core focus is Marketing Operations, we also support adjacent areas where systems and data overlap:
Move the sliders to estimate your annual cost of not having proper Marketing Operations in place.
We work with teams that are scaling fast but don't yet have the internal ops infrastructure to keep up.
Overloaded RevOps generalists who need a specialist to own the marketing ops layer while they focus on the bigger picture.
Teams running campaigns who need systems that actually support their work: tracking, attribution, lifecycle stages that make sense and get out of the way.
Companies that have invested in the tools but haven't had the bandwidth to set them up properly. That's exactly the gap we fill.
Four focused steps. Click each one to see exactly what we do and what you get at the end.
We review your CRM, lifecycle stages, and data flow before touching anything. No assumptions.
We pinpoint exactly where data, enrichment, and workflows are breaking down, then agree on what to fix first.
We rebuild CRM structure, enrichment logic, and campaign tracking, with clear documentation throughout.
We set up reporting, train your team, and hand off clearly so you're not dependent on us to keep things running.
We work in a specific order: AI first, tools second, MOPs outcomes third. Here is what that means in practice.
We identify the highest-value AI use cases for your stack: enrichment automation, lead scoring, data normalization, routing logic. Then we implement them in ways that produce measurable results, not just impressive demos.
Most teams have the right tools but the wrong setup. We configure what you already have so it performs the way it was designed to. HubSpot, Salesforce, Marketo, Clay, 6sense and more, all tuned to work together.
Smarter AI and better tools only matter if your marketing ops produces real results. We measure success by what counts: clean pipeline, trusted data, and campaigns that track correctly from click to close.
We'll walk through your CRM, data, and workflows and highlight where things can be improved. No commitment required.
Book a 30-min Audit Call